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Every Hero Has an Origin Story

Above: Lieutenant Colonel Shawna Kimbrell is the first female African-American fighter pilot in the history of the USAF

The U.S. Air Force is trying to recruit more women and is telling the stories of female pilots in an effort to attract young women to a profession that has not traditionally been an easy one for them to enter. To quote the campaign:

‘Female pilots serving in the U.S. Air Force reach new heights every day. These women inspire everyone they meet and serve as reflections for young girls to set their sights higher than they think possible. Join them, wear the uniform, and know you’ll be inspiring the next generation.’

It’s no coincidence that the campaign launched now as this is “Women in Aviation Week.” In a further example of smart marketing tie-ins, the opening of the new Marvel film, “Captain Marvel” is also this week and the main character, Carol Danvers (played by Brie Larson), is a USAF pilot.

The screenshot above is from the USAF recruiting video and it showcases three incredibly competent and accomplished women.

On the left is Brigadier General Kristin Goodwin, the first female B-52 Stratofortress aircraft commander, first female B-52 squadron commander, and first female B-52 combat wing commander (2nd Bomb Wing at Barksdale AFB). Goodwin was most recently the Commandant of the United States Air Force Academy and is now the director of operations for Lt. Gen. Mark Kelly, deputy chief of staff, at the Pentagon.

In the middle is Major General Dawn Dunlop, the first US Air Forces Europe fighter pilot (F-15E Strike Eagle at RAF Lakenheath) and current commander of the NATO Airborne Early Warning and Control Force.

And on the right is Brigadier General Jeannie Leavitt, the first female USAF fighter pilot (F-15E), first woman to command a USAF combat wing (4th Fighter Wing at Seymour Johnson AFB, then the 57th Wing at Nellis AFB). Leavitt was one of the technical advisors on Captain Marvel and she currently is the commander of the USAF Recruiting Service based in San Antonio.

You can view the U.S. Air Force’s ‘Origin Story‘ campaign below.

Learn more about the U.S. Air Force recruitment campaign.

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